Customer Persona

Collection by Martin Brossman

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Martin Brossman
How well do you know your customers? If you’re like most of us, probably not as well as you should. One of the biggest mistakes I see marketers and UX designers make is not developing a deep understanding of their customer’s needs. And we end up making a lot of assumptions about how to solve [...]

The 5 Best Guides for Creating a Customer Persona | UserTesting Blog

How well do you know your customers? If you’re like most of us, probably not as well as you should. One of the biggest mistakes marketers, product teams, and designers make is not developing a deep enough understanding of their customer’s needs and so making a lot of assumptions about how to solve for them. That’s why creating customer personas is so important.

Proto-Personas
Customer PersonaKnow ThyselfUx DesignPodcast Ideas

Know Thy Customer: Building Proto-Personas

Proto-personas are an ad-hoc approach to creating a persona. They provide a snapshot that you build to represent potential customers.

Marketing persona example page two

The Beginner's Guide to Creating Marketing Personas | Buffer

Building marketing personas can help improve the way you solve problems for your customers. Here is a blueprint and beginner's guide to getting started:

How To Develop A Buyer Persona (B2C) Including Examples

www.revenuebuilderblog.com

Updated January 2017: Learn how to create an example buyer persona, as well as how to use it properly. Free advice from experts.

The answer to the question “Who are your products’ customers?” seems obvious. But is it? Learn the difference between user personas and buyer personas!

User Persona vs. Buyer Persona: Are Your Users Also Buyers?

What is the difference between a user persona and a buyer persona? Read on to learn the difference between these important tools.

The answer to the question “Who are your products’ customers?” seems obvious. But is it? Learn the difference between user personas and buyer personas!

User Persona vs. Buyer Persona: Are Your Users Also Buyers?

What is the difference between a user persona and a buyer persona? Read on to learn the difference between these important tools.

Social Media Buyer Persona - 10 Questions to Ask - Heidi Cohen

Social Media Buyer Persona - 10 Questions to Ask - Heidi Cohen

Here’s a list of ten questions to help you develop the social media buyer persona for your business

Taking a Closer Look at Google In-Market vs. Affinity Audiences | Search Engine Watch

Taking a Closer Look at Google In-Market vs. Affinity Audiences - Search Engine Watch

New features and targeting options are added all the time to the Google Display Network, so here's a deeper peek at two recent developments that could use extra definition.

Avoiding Half-baked Personas | Adaptive Path

Adaptive Path

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Learn how to create buyer personas for your business with the help of this research guide and persona template.