For decades, the pictograms of the Swiss graphic designer Jacques Plancherel (1926–2011) have shaped the visual identity of the Zurich Zoo. Starting in 1959, he designed on the basis of a convincing formal concept a world of pictographic symbols that, despite their universal readability, reveal his personal approach.
The core purpose of this archive is to preserve original, distinctive, and timeless forms, colors, and shapes of history's logos while uniting designers together for a stronger and progressive community for branding. Please respect these amazing designers and studios/firms/companies by crediting them when using these images. Only use them for educational purposes please! Thanks :)