Beautiful fluid flourishes contrast with bold strokes to create an extremely well-balanced typeface & a fine example of expertly executed calligraphy. The Distressed letters have been carefully designed to give it a freshly-inked appearance.
logotypes are starting to become a thing but not such a thing that it's revolutionizing the industry. Orange and green, though quite complemtary, wouldn't be my first choices. The embroidery for the boarder is a touch classic which adds appeal.