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There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.