There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
In your mind everything gets filed under the same list: Shit I Gotta Fucking Get Done. Just be honest and call it what it is. Uncensored and unapologetic, this handy little notebook helps you keep track of the shit you gotta fucking get done.