Why do arguments change people's minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. [TED-Ed Animation by TED-Ed]
![Why do arguments change people's minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. [TED-Ed Animation by TED-Ed] Conflict Resolution, Ted Talks, Teaching English, You Changed, Knowledge, Mindfulness, Trust, Reading, Creative](https://i.pinimg.com/236x/4f/05/63/4f0563e56d8d642f834f8d7ab2f523ea.jpg)
