Wonderful quotes, strange facts, and some downright odd references to the worlds favorite beverage ...
In Germany… young and old drink beer, sing songs, make speeches and “rub a salamander” a curious ceremony of great antiquity. When the beer glasses are filled they are rubbed on the table; at a word of command they are raised and emptied; every man rubs his glass on the table a second time, raises it and brings it down with a crash. Anyone who brought his glass down too early or too late would spoil the salamander and be in disgrace.” (Mrs. A. Sidgwick, Home Life in Germany, 1908)
“Beer Belongs”Feature illustration from the United States Brewers Foundation print campaign to promote beer after World War II. Called “Home Life in America” the ads used well-known artists and illustrators of the day (including Douglas Crockwell, Steven Dohanos and Austin Briggs) and ran in mainstream consumer magazines from 1945-1956.Source: Past Print
“During the Middle Ages nearly every abbey brewed beer for the faithful flock within the walls. Beer was critical to good diet. But soon, the church weaseled into the business of beer, selling to the unwashed masses outside. As a logo the abbeys used each other’s patron saint to create brand recognition, even if that particular saint never touched a drop.” (Alan Eames) Art: Eduard Grützner - Master brewer at the snack in the cloister cellar
Food and Beer Preparation in Ancient Egypt | A lovely little painted terracotta “servant statue” from the fourth to fifth dyanasties of pharohs (2686 to 2345 BC). Call it a documentation of the food and beverage service of the ancients, since the statue shows the humble kitchen art of grinding grain to make bread and beer.
“Only a pint at breakfast-time, and a pint and a half at eleven o’clock, and a quart or so at dinner. And then no more till the afternoon; and half a gallon at supper-time. No one can object to that.” (Richard Doddridge Blackmore, Lorna Doone,1869), This is Jan Ridd, the hero of Lorna Doone, defending the 17th-century Englishman’s beer-drinking habits to an Italian woman who kept a Somerset alehouse Photo: Sean Connery
Schlitz Beer magazine ad (1945) Brilliant marketing; overall 20% of America's beer went overseas to the Armed Forces during WWII, so that when demobilized millions of men came home with a taste for packaged American Lager, the single dominant style of beer until the 1980s and the craft beer revolution.