The Effects of Positive and Negative Reinforcement
The concept of instrumental conditioning was first conceived by Robert Thorndike. Instrumental conditioning is where “the learned responses, which operate on the environment, are instrumental in either attaining some subsequent desirable reward or...
Everything You Need to Know About the Psychology of the Call to Action
To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and art of conversion optimization.
Dog Training: Operant Conditioning
On a warm and slightly overcast morning in 1967, a rusty, mustard-colored station wagon slowly approached the terminal at San Francisco International Airport. Wheels still rolling, a door opened and something gray jumped out. As the wagon continued on its way, an animal headed toward the terminal. It was a cat.
What Is Operant Conditioning and How Does It Work?
Operant conditioning is one of the fundamental concepts in behavioral psychology. Learn more about the effects of rewards and punishments on behavior.
How to Get your Desired Behaviour using Operant Conditioning
Operant conditioning helps to develop desired behaviours. Whether it is your work, children or health, reinforcement is a valuable tool for behaviour change