I like the line work of this logo. It also is nice and simple. I just hope that it is for some sort of outdoors or "manly" product, since it looks like a branding iron. /// I like the texture of the letters.
I like the use of negative space in this image to best convey the idea behind it. Not to mention it makes the text look interesting. <<Negative space in graphic design is a whole other art form all it's own>>