What We Do

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury lifestyle, travel, property, design and spa sectors. Our service offering extends from brand consultancy to event organisation, crisis communications management, social media and copywriting.
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Brand Creative Consultancy | Ideas generation is our forte from a team of forward thinking creatives. We come up with the big ideas, sharing market and trends intelligence to facilitate strategic partnerships to reach new audiences and make a material difference to your bottom line.

When we grow up, we want to live in a house just like our Alila Uluwatu villa. Alila Hotels has garnered mega ink in prestigious travel mags like Conde Nast Traveler and the Robb Report…

Petrie PR | Co-ordination of Media Review Visits |     As part of on-going campaign activity, we will organise individual media review visits to clients. In addition, we work with our industry partners to set-up group press trips to support specific news announcements and launches.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | Media & Trends Monitoring |     Our contacts, knowledge base and in-depth review of the latest news and trends which influence media and the industry ensures campaign objectives are optimised to achieve the best results.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | Luxury Lifestyle Brand, Airline, Tourist Board & Agency Partnerships |     A key element of running a successful public relations campaign is capitalizing on the client’s partners i.e. luxury lifestyle brands, airlines, tourist boards and representation companies. We work to help strengthen existing relationships and forge new ones.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | Forward Features Monitoring |     We monitor forward features lists issued by media, in addition to utilizing our own extensive contact base, in order to gain advance notice of forthcoming features.

The Paramount Miami Worldcenter is one of the largest mixed-use projects in the country. It will offer condos, shopping, a hotel and conference center, and a rooftop soccer field.

Petrie PR | Crisis Management & Training | We work with Jill Thomas, a former BBC journalist and one of the most experienced international crisis communications specialists in the sector to offer 24/7 support as well as in-house training and crisis manual preparation if required.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | Trade Show Support |     We will organize and manage press relations at trade shows where the client is exhibiting. Subject to available news, this would typically involve the organization of the press centre submissions and media relations.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | News Distribution |     We operate a distinctly personal approach to getting our client news and story pitches in the front of the media. We shun mass distribution preferring to adapt news according to individual media interest and by sharing ideas to trigger discussion.

The Upper House - Hong Kong Blending exceptional personal service and hospitality with a superb design envisioned by famous Asian architect Andre Fu, The Upper

Petrie PR | International Campaign Co-ordination |      Our service offering extends to campaign co-ordination across international agencies to manage quality delivery of activity and to ensure communication is on message.

Set Sail With Alila Purnama – Launching Two New Sailing Expeditions In 2016

Petrie PR | Third Party Promotions & Brand Partnerships | Subject to the brief, we identify complementary partners for third party promotions and brand associations to raise visibility and extend campaign reach.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | Media Relations |     Our media focus spans the markets of Hong Kong, Mainland China, Taiwan, Singapore and Indonesia. Petrie PR also extends reach into emerging regional markets including Thailand, Malaysia and Vietnam. We work across the luxury lifestyle, travel, design, spa, business, property, restaurant and arts sectors.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | Launches & Event Organization |     The organisation of media functions, launches, introductions and event planning is an integral part of our service offering. We will leverage awareness and open up important relationships through our ability to connect with Asia’s key influencers to build strategic alliances with your brand.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Petrie PR | Copywriting & Content Creation     The style and pitch of perfectly crafted content and messaging is a key factor in capturing media attention on and off line. We can help you with larger writing projects such as press kits and brochure copy writing.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Social Media Management & Consultancy |      Petrie PR’s in-house social media and digital resource is able to advise and support client social media campaigns as well as working with appointed digital teams. Petrie PR shares client content across its multiple platforms further extending media and influencer reach.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

Strategy Development |      We work with you to develop a strategy to gain maximum impact across Asia’s individually distinct markets adapting according to regional cultural and language differentials.

Petrie PR is a dynamic boutique Asia based PR agency providing specialist communications strategy for the luxury travel, property, lifestyle and spa industry.

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