The GG Company Logo was invented by Guccio Gucci's son Aldo Gucci, he also devised the beginning of watches, silk scarves and ties. He also created the "bamboo handbag" with a bamboo handle which is know throughout the world. Aldo also proposed that bags should be created from simple materials such as linen. He also visited America to open up a boutique in 1953 on Fifth Avenue in New York. Stores followed in Paris and London. In 1960's stores opened in Hong Kong and Tokyo.