Recently, we sat down with Tommy Taylor, creative partner at @alphabeticalstudio, to learn more about the evolving world of experiential design. "The most exciting experiential design requires the designer to consider answers to questions their audience hasn’t yet thought to ask. It’s a subtle, bilateral exchange that is unspoken between designer and audience. When experiential design is successful, it creates a moment that triggers human curiosity, stimulating the senses, igniting dopamine…
