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Makeup stores like Ulta and Sephora put the most expensive products at eye-level. Make sure to look below eye-level for things that might be the same quality but cost a lot less.

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SEPHORA in New York utilizing black in their interior displays to illustrate their brand image

Love the display shelves on the back wall...tester units on the bottom and retail on top. CM27 Wooden Countertop Cosmetic Display

Love the display shelves on the back wall.tester units on the bottom and retail on top.

Sephora, which does allow returns of opened beauty products, FYI. Photo: Mark Metcalfe/Getty Images

The Comprehensive List of Where You Can Return Opened Beauty Products

Sephora's Best and Worst Products, as Ranked by an Anonymous Employee - Racked (Best Eyeliner Techniques)

21 Awesome Life Hacks Every Girl Should Know

21 Awesome Life Hacks Every Girl Should Know

A detailed list of the best Sephora holiday gift sets for 2015! | - for more beauty, makeup, and nail art tips and ideas, go to www.sparkofallure.com

Best Sephora Holiday Gift Sets 2015

Have a beauty lover to buy for? This detailed list of the best Sephora holiday gift sets for 2015 will definitely get you on the right track!

10 E.l.f. Cosmetic Products You Need In Your Makeup Bag

10 E.l.f. Cosmetic Products You Need In Your Makeup Bag

These are some of the best elf cosmetics that you need in your makeup bag! You will love these super affordable options that are amazing quality.

10 Affordable Makeup Brands You Didn’t Know About!

10 Affordable Makeup Brands You Didn't Know About

Cosmeme Self Select Concept, Japan. Curiosity

Cosmeme Shop by Curiosity Koshigaya 05 Cosmême Shop by Curiosity, Koshigaya Japan

Here's How Beauty Chains Like Sephora, Ulta, and Even Walgreens Are Stepping Up Their Game

Here's How Beauty Chains Like Sephora, Ulta, and Even Walgreens Are Stepping Up Their Game

In an effort to combat the all-powerful department store, beauty chains such as Sephora, Ulta, and Bluemercury are kicking things up a notch. According to WWD, both Sephora and Ulta have been busy.

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