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the-brandidentity.com
The Brand Identity
First opened in 1904, the University of Oslo’s Historisk Museum is home to Norway’s most substantial collection of historical ethnographic artefacts, contextualising the country’s remarkable history with its contemporary culture. Tasked with developing the museum’s identity, Oslo and Vienna-based design studio Bleed turned to the building itself for inspiration, beguiled by the variety of monograms created for and adorned across the museum by its architects.
