“I wish I looked like you” is the common phrase we hear. People who aspire to be fit and healthy look to us, see our bodies, and are convinced that we know the way. What they often don’t realise is that we struggle to get our shit together most of the time. And we’re so hell bent on keeping up appearances and making money that we don’t correct them. After all, in today’s fitness industry climate, it would be financially unviable to show vulnerability.