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What is GA4? And why is it important?

GA4 is the second version of Google Analytics. But here's the thing: Google is getting rid of Version 1, Universal Analytics. So you have to install GA4. And you must do it BEFORE July 1st - which is Saturday! Because after July 1st, Universal Analytics won't be reading any more results ever again. Luckily, it's simple and you can just go to googleanalytics.com and create a GA4 version, then take the code and put it wherever you want to measure results.

meredithinmiami

Meredith Kallaher

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[Video] What is GA4? And why is it important?