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Social Media Measurement
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The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.
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It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.
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4 ways to misinterpret your measurement: It's tempting to twist data into the results you want, but doing so won't help your organization get ahead. Beware these measurement traps.
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How #PR pros can measure ROI online: Though public relations efforts can sometimes be hard to quantify, using #Google #Analytics and #Klout for social media will help show the effectiveness of your work. #socialmedia
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Analytics: The sideways approach to #PR measurement: Sometimes, the direct approach isn't the most effective way to tackle a challenge. #analytics #socialmedia
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19 free social media #analytics tools: When budget allocations are at a premium (and when aren't they?) metrics are crucial. Here are some terrific online helpers. #socialmedia
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The metrics you should present to execs: 5 tips: The magic metric executives want to see? Doesn't exist. They want information that moves the organization forward. #PR #analytics #measurement
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Move over, ROI--here are five ways to measure return on engagement. #measurement #socialmedia #marketing
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5 things to look for in social media analytics: Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips. #marketing #measurement #socialmedia
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PR industry developing social media measurement standards. Finally...
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SEO for PR: Republishing content can hurt your search rank. #PR
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12 key things to measure on LinkedIn.
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