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Expert advice for PR and content marketing professionals

PR Newswire

Media Tour Boot Camp: What You Need to Know to Get Your Story on TV – and Beyond

If you are trying to drum-up publicity and buzz for your next campaign, including a Satellite Media Tour (SMT) to your media strategy is a great way to boost...

How Buyer 2.0 Affects Communication & Demand Generation Strategies

Speed and agility are essential to understanding—and converting—today’s buyers. Buyer 2.0—the better informed, more inquisitive...

Maximize the Reach of Your Message with a Strategic, Multichannel Plan

No matter what type of message you're sharing, to reach your desired audiences, you need to plan a strategic mix of communications tactics and channels.

The Buyer 2.0 Content Strategy Checklist

Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the...

Making the Most of Your Video Production Budget

Scene Stealing (and Money Saving) Tips to Ensure Your Message Shines Making a video – any video – successful, be it live action, animation or...

High-Impact PR Planning that Drives ROI & Supports Demand Generation

Public relations and marketing professionals face heavy workloads and hectic schedules as the scope of their work has expanded to include social media,...

Gain Targeted Audience Attention with PR Newswire

Who Do You Want to Reach?Plan Your Message for Your Target AudienceA critical part of a communications or marketing campaign is identifying the audience...

Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results

It’s no great secret that online video is being watched. A lot. American adults spend an hour and 16 minutes watching video online every single day.1...

Video Production Boot Camp: What You Need to Know for Your Next Production

IT’S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH CONTENT AND TACTICS TO INCLUDE.Today, video cannot be ignored. Consumers, media...

Corporate Communications: The New, Indispensable Resource for Demand Generation

When it comes to planning demand-generation programs and campaigns, the content developed across corporate communications and product marketing is critical...

The New PR Agency Benchmarks for Demonstrating Value to Clients

The swift evolution of the media market, social media channels and how people consume news, information and entertainment has created new visibility...

Connecting Product Marketing and Demand Generation

The best product marketers nurture your relationships with both their product and sales teams, helping to excel at launching your products into the market....

Your Trusted Partner: Selecting a Press Release Service Provider

Maintaining a proactive relationship with your press release service partner can help you to maximize your communications plans and outreach. Selecting a...

Evolution of PR’s Role in the Marketing Funnel

PR's Role in the Marketing Funnel gives advanced PR and Communications strategies and objective ways to measure outcomes.

Driving Credibility & Success for Your Brand: How to Earn More Media

Producing content such as blog posts, webinars, and white papers are critical tactics for communicating the value of your brand to customers and prospects....

IR Best Practices to Weather an Economic Storm

While the principles of good investor relations remain largely unchanged through boom and bust times, communicating in an economic downturn, particularly...