Pastels represent femininity and have association with springtime. This powdery palette has tones reminiscent of candy floss, therefore a lovely combination for anything related to sweets or floristry.
I like how this logo captures the different icons found in design. The pen tool for illustrator and the bulb to represent the new and exciting ideas. It is a cool and quirky way to convey the ideas. Also the blue represents loyalty and white purity
No matter how balanced and beautiful a layout is and how perfect the color choices turn out, a design can still be completely defiled with inferior typography. Useful tips for laying out good typography from the lead designer at Design Aglow.