Comic and cartoon mascots and other symbolic emblems were everywhere. The examples below are among the those that were sanctioned, worn in addition to the more traditional division badges and patches. These come from a 1943 Army Officers Manual
LOGO: Super intricate, which won't be good for bag designs but that is FINE. Maybe instead of chinese fonts it could say ZCM down the side and add coffee related stuff. Sun mountains, shipping containers, beans, etc
This series of corporate branding communicates that life moves fast and you have to make the most of it while you still can by adventuring, i think the colour scheme really helps with the whole look of that.