Donor retention is an issue. It costs more to acquire a new donor than it does to keep a donor. So, what are we to do?Recurring giving!When referring to recurring giving, it is more than just giving monthly. It is about giving on any regular timeline, weekly, monthly, quarterly, bi-annually, etc.We know that once a donor is a recurring one, they do not tend to stop their giving. With one-time gifts, the emphasis is always on constant re-engaging and asking.
