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The Designer's Guide to Gestalt Psychology

A Brief Background Story Max Wertheimer, a psychologist, was observing a series of flashing railroad lights in 1910 when he had an insight.

Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types.

Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types