Writing coffee with the "coffee cup stains" is nice. The original stain that makes the "C" was probably enlarged to create the "f", overlaid to create the "e". The nice brown color that remind us of real coffee stain.
Cute idea for coffee décor! This is a good logo for a coffee shop and is quite eye catching. Again its got a different cup design which can give me another idea. This logo is simple and is not too complicated.