This is the Ollaclip, a three in one lens for your iPhone or It's a wide-angle lens and it also incorporates a macro and a fisheye. It's small, it's neat and the macro lens especially can deliver amazing shots.
A real life Eyedropper tool! This is awesome. A pen with a little censor that scans the color of the object you point it at, then you can write in ink that exact color, it's like the eyedropper tool in photoshop outside of the computer.