The use of cigarette burns in the eyes shows devastation cigarettes leave in their path and the physical harm they have on our bodies. The eyes look like demon eyes. This could be used to show the idea of tobacco addiction being the demon within us which we need to fight. As a series of images this would be extremely powerful. Almost like the person is staring not just at you but through you. This could be further developed into a moving image. The eyes could move as if watching you.