Social Media Analytics
Strictly for metrics and ROI information on social media usage. For other aspects of social media, browse the rest of "CATEGORY 3: Social Media & Internet…
Social media is about social science not technology - Brian Solis
Decision-making Cycle of Connected Consumers: "...[who] follow an elliptical pattern where their next steps are inspired by the insights of others, and their experiences are, in turn, fed back into the cycle to inform the decisions of others." From "The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" by Brian Solis. There's a real need to listen to consumers and understand this process before any real attempt to measure social media success is made.