Highlights are bright and contours are dark. Use bronzer or darker eyeshadows (in the crease) to create depth or contour, and use illuminators, highlighting pencils, etc. to brighten up the face for the highlight areas. It will make a huge difference!
Market Research proves money does not always buy a better product. Many drugstore brands exceed department store brands during surveys . A list of drugstore make-ups that are duplicates of department store brands.