How Emotional Triggers Get People to Buy
Appealing to the logical mind is an important aspect of communication... but don't forget about the emotional side too. Learn the key emotions to tap into, why it's effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases. &nbs ...
Social Media Marketing: Telling Your Story on Instagram
With the amazing things businesses are doing with Instagram, if this platform isn't in your social strategy, it's time to reconsider.
Business Blogging Best Practices: 3 Things You Need to Know
Your blog can be an incredible resource for your customers. Make it happen with these business blogging best practices.
Digital Marketing Advice: Capitalize on Back to School Season
Back to School season offers opportunities to all types of businesses, not just those selling backpacks, notebooks, and other supplies!
Leadership Lessons: The Power of the Back-Up Plan
Tropical Storm Arthur led to a date change for the Boston Pops Fireworks, reminding business owners of the importance of contingency plans.
Avoiding Misunderstandings: Clear Communication Strategies
Misunderstandings cost you time and money. Clear communication and ensuring that you're speaking the same language prevent these mix-ups.
When Brand Extensions Are Bad News for Your Business
Brand extensions can offer great opportunities, but if they're not in line with your existing branding, they dilute your message.
Your Full Service Digital Marketing Team is Your Sounding Board
When you invest in a marketing team, you get a sounding board to provide feedback on your ideas. So why treat them like a silent brick wall?
Digital Marketing Strategies: Keeping an Eye on Your Goals
Setting goals doesn't do you much good if you're not reviewing your progress regularly. Use this guide to take back control.
Search Engine Marketing: Debunking the SEO-Switch Myth
There is a common misconception that SEO is like a light switch and the effects will be immediate. Unfortunately, this is not the case.
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