Video Advertising

Collection by VAN, VideoAdNews.com

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Unruly have announced they’re to focus more of their efforts on programmatic buying,

Unruly Push into Programmatic with a DSP and a Skippable Pre-Roll Format - Video Ad News

Unruly have announced they’re to focus more of their efforts on programmatic buying, starting with a new skippable pre-roll format and a DSP on their Unruly Activate platform. Unruly’s core business has traditionally […]

One of the highlights of last year’s video ad tech

'Not All Video Advertising is Created Equal' Says Opera Mediaworks SVP - Video Ad News

One of the highlights of last year’s video ad tech feeding frenzy was Opera Mediaworks‘ acquisition of AdColony, a mobile video advertising platform, in a deal worth approximately $350 million. […]

The ‘internet of things’ (IoT) is one of the most

How the Internet of Things Will Transform Targeting and Redefine Media - Video Ad News

The ‘internet of things’ (IoT) is one of the most promising and exciting new frontiers for marketers. Our idea of what constitutes a ‘connected device’ broadens by the day, […]

Yahoo and BrightRoll have officially announced that Yahoo is to

Confirmed: Yahoo Acquires BrightRoll for Approximately $640 million in Cash - Video Ad News

Yahoo and BrightRoll have officially announced that Yahoo is to acquire BrightRoll, a programmatic video advertising platform, for $640 million. A Yahoo statement said the plan is to combine […]

Altitude Digital, a US-based video SSP which will soon be

Video Advertising Needs More Innovation and Less Arbitrage - Video Ad News

Altitude Digital, a US-based video SSP which will soon be launching in Europe. VAN spoke to Jeremy Ostermiller, CEO of Altitude Digital to discuss his company’s cooperative approach to the market, […]

AOL and Publicis Groupe today announced an expansion of their

AOL and Publicis Groupe Expand Relationship into Video and Linear TV - Video Ad News

AOL and Publicis Groupe today announced an expansion of their relationship into programmatic video and linear TV. The deal will provide VivaKi, and effectively all agencies inside Publicis Groupe, […]

With publishers losing between 20 and 50 percent of revenue,

Over the last couple of years Smartclip have focused on

Smartclip CTO: Addressability will 'Grow the Pie' for Broadcasters - Video Ad News

Over the last couple of years Smartclip have focused on dynamically inserting video advertising into both ‘traditional’ broadcast linear TV streams as well as VOD content. Here Ricky McClellen, […]

The flights are booked, the bars are stocked and ‘Are

Video@Dmexco: What's on Where - Video Ad News

The flights are booked, the bars are stocked and ‘Are you going to Dmexco?’ has become the industry’s favourite sentence. With less that a week to go before Europe’s […]

An ad-free internet would cost each person in the UK

An Ad-Free Internet Would Cost Each Person £140 a Year - Video Ad News

An ad-free internet would cost each person in the UK at least £140 a year, a sum which 98 percent of UK web users say they would never pay, according […]

While mobile video advertising has fought hard to be perceived

Audiences, Familiarity, and the Removal of Risk: the Ascent of Mobile Video Advertising - Video Ad News

While mobile video advertising has fought hard to be perceived as an extension of TV and desktop video advertising, the reality is that it also forms part of the mobile advertising […]

Live events are increasingly becoming part and parcel of the

FreeWheel Saw Live Streaming Grow 201 Percent YoY, Now a Year Round Phenomenon - Video Ad News

Live events are increasingly becoming part and parcel of the digital landscape as more and more programmers are increasing their focus on delivering live streams online, according to a […]

Here are some of the highlights from the last week

Week in Review: BSkyB Pays £5 Billion to Create Sky Europe, AOL Gets TV Conversion Patent, Amazon to Spend $100 on Content in Q3 - Video Ad News

Here are some of the highlights from the last week in video and TV advertising, with highlights from BSkyB, AOL, Beamly, Amazon, YuMe, Vindico and LinkedIn. To have VAN’s […]

AnyClip are a video advertising start-up with offices in New York

AnyClip Strike Hollywood Content Deals, Distributes Programmatically - Video Ad News

AnyClip are a video advertising start-up with offices in New York and Jerusalem. Using a combination of Hollywood content deals, a proprietary player and programmatic technology, the company broke into the […]

Rightster is to acquire Base79, the largest MCN outside of

Rightster to Acquire Base79 and ViralSpiral, YouTube Co-Founder to Join Advisory Board - Video Ad News

Rightster is to acquire Base79, the largest MCN outside of North America, in a deal that could be worth as much £50 million, and Viral Spiral, a video licensing […]

Opera today announced that it has acquired AdColony, a mobile

Opera Acquires Mobile Video Ad Platform Adcolony for $350M - Video Ad News

Opera today announced that it has acquired AdColony, a mobile video advertising platform, for $350 million. In a press release Opera said AdColony will be used alongside the Opera’s existing […]