JISOO || BRANDS

Once Jisoo started working with Dior in 2020, Korea’s Financial Supervisory Service reported that Dior’s net income went up 250%. Jisoo became the inspiration for Dior to create the Fall Winter 2021 collection. Cartier reportedly had to double Dior's contract offer to Jisoo in order to secure her as a global ambassador for ‘Panthère De Cartier’ after the two fashion houses engaged in a contract battle over her.