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3) It's a Bird... it's a Plane… It's a Boeing? A consumer's first exposure to Boeing is by and large as a child; looking up to the sky we see a massive bird making a tremendous amount of noise. We don't know what it is, but we cannot stop looking at it. While we may not know what the object is, the object's brand, or even what a brand is when we are first exposed to Boeing, the experience sure leaves an impression.